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Competitions and sweepstakes

Multi-channel marketing that delivers data

Most consumers love a good competition. For the marketeer they represent a quick and easy way to prompt engagement with the brand and can provide valuable insights, giving direction to future marketing campaigns and communication.

With Traction competitions can run simultaneously via a number of digital channels, allowing 100% data integration and tracking

Key features

Multi-channel

Run a competition via the web, sms and direct mail simultaneously all linking to the same back-end customer management system

Easy set up

With Traction, competitions are easy to set up, manage and integrate with existing data

Exports

Quickly export winner lists for supply to fulfilment houses

Instant win

Draw and notify competition winners instantly

Manual draws

Manually draw competition winners at the end of promotions

Data Collection

Collect new data and improve your customers' profile

Australian Trade Lottery

Traction is an approved electronic draw mechanic in Australia, helping you to simplify the application process for competitions and prize draw mechanics.