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Direct mail management

Integrate your off and online campaigns

We all know that direct mail is still an important part of the marketing mix but the difficulty has always been in tracking and measuring its effectiveness in comparison with digital campaigns.

Traction allows you to truly target your direct mail campaigns. Not only can you store your customer details within Traction profiles; you can segment your data and then easily export data ready to use.

Key benefits

Opt in management

Manage your opt-in and opt-out for greater accuracy in your direct mailing lists

Keep details up to date

Provide an avenue for direct mail recipients to confirm or update address and personal details

Manage competitions

Import your competition entries and manage your prize draw using our approved drawing mechanic

Build profiles

Record interaction with Direct mail and other campaigns to build profiles

Target effectively

Use our comprehensive targeting tool to analyse , segment and export a target group for your fulfillment house. Each campaign can be recorded against their profile, providing the basis for future targeting and return on investment analysis.