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Mobile campaigns

Campaign messaging on the move

The growth of mobile communications is driving the need for intelligent, targeted mobile marketing campaigns. Traction gives you the tools needed to set up, manage, run and report on mobile campaigns quickly and easily, and bring the power of instant interaction to your campaigns.

Easy to use

Integration

Traction provides international mobile coverage through our relationships with mobile aggregators: Sybase 365, BlueCentral Mobility, mBlox, Air2Web and more

Keywords

Manage competition keywords for your campaigns and run multiple competitions using the same number

Trigger based

Set up campaigns that are triggered by user interaction with previous emails, campaigns or profile data

Numbers

Manage the provisioning of premium and non-premium numbers both in Australia and internationally

RSS

Use RSS feeds to manage content in scheduled broadcasts

Subscriptions

Create multiple opt-in channels for each customer, allowing your different subscriptions to be easily managed and targeted

Opt-in management

Control the opt-status of each customer

Send

Automate your communications based on customer lifecycle or schedule your email blast and coordinate with your email or Direct Mail campaigns

Report

Receive live results and review multi-campaign comparison

Key applications

SMS broadcast

Build, schedule and send your own broadcasts to your selected customers

SMS to email

Allow users to send text and receive a follow-up email on the topic of their choice

WAP broadcasts

Send your customers images, video, ringtones, wall papers, games and more

Integration

Key feature here is to use our targeting engine that consider interaction across all channels to target customers for DM campaigns

TXT to screen

Liven up your event or broadcast with a live text display. Manage and moderate text messages before publishing to screen

Competitions

Set up and manage SMS competitions and polls from a single platform and quickly enrich your customer data

Updates

Update your customers on demand with SMS alerts Provide customers with SMS updates on given topics including sport, weather and more

Alerts

Create triggered alerts based on key customer information

Voting

Easy set up and management of votes and polls via SMS

mcode™

mcode™ is the easy way to instantly request more information. When you see an advertisement with the mcode™ logo, there’s no need to memorise the web address, just send an sms to the mcode number and receive an email to read at your leisure.

Learn more