Surveys and polls

Improve customer profiles and communications

Surveys and polls are an engaging and appealing way of interacting with your customers, and can be linked to a measured incentive or reward program.

Traction enables straightforward survey and poll set up, data collection and recording of all customer interaction against your chosen consumer profiles. As part of an overall data acquisition and communication strategy, surveys and polls are a key way to capture data that is missing, making your marketing more targeted, triggered and effective.

Key benefits

Increase your understanding of your customer
Attain profile information in a single campaign and add to it over time
Enhance your targeting and in turn your effectiveness by collecting quality data on your customers

Web polls – voting on user-generated content

Web Polls are designed to allow consumers to vote on user-generated content. For example, users can upload photos and videos and let users vote on each others' content.

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Features

Survey success

See how Sunsilk achieved a record number of completed surveys using Traction.

View case study

Any questions?

We’re often asked similar questions - check out our FAQ section to see if we’ve got your question covered.

View FAQs