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Trigger and targets

More effective messaging made easy

Send messages at just the right time

In the constant flow of customer communication it’s only the intelligently triggered campaigns that have any chance of cut through.

Traction allows the set up of triggered messages, by SMS or email using knowledge of different stages of the customers’ lifecycle or key interaction touch points to send and deliver only relevant and timely communications.

All triggers are managed through Traction and can be easily automated, which means that, once setup, you can sit back, relax and watch the communication flow.

Key examples

Seasonal

Prompt your customer to interact with your brand based on the season, holiday or any calendar event

Reminders

Remind customer regarding expiries, renewals, events and more

Repeat

Encourage users to make a repeat purchase based on product purchase cycles

Birthday

Free up time by automating your regular and ongoing communications

Hit the bullseye every time

Bombarding your customer with a barrage of messages is never a great way of building a great relationship. Every good marketer knows it’s better to send one carefully targeted and relevant communication than lots of untargeted pieces (and more cost effective too).

Traction enables detailed and specific targeting based on a myriad of criteria including any piece of customer data you have collected and any interaction they may have had with your previous communications.

Key examples

Profile

Women aged 18-25, with red hair living in the Sydney area

Polls

Users who voted yes on a poll claiming that motorbikes were cooler than cars

Competitions

Automate the winner notification process at the end of competitions or surprise with instant win prizes during the campaign

Follow up

Follow up those customers who opened a previous email but didn’t click through to your website