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Overview
What is Traction?
Traction is a relationship marketing platform that makes it easy to manage multi-channel campaigns and build brand advocacy through the effective use of data.
Achieve a high level of customer insight and effective targeting by running all of your email, mobile, direct mail & web campaigns in a single platform.
You can continually learn about your customers and prospects and enrich your profile data with each campaign, enabling you to communicate more effectively via any channel.
A range of features
Traction is a true multi-channel solution that offers you a wealth of opportunity to contact your customers in a targeted and dynamic way.
Learn how you can run your own, email campaigns, mobile marketing, competitions, surveys and more.
View features
A flexible solution to meet your needs
Traction offers a number of solutions to meet your marketing needs and enable you to communicate to your customers via multiple channels:
Traction Enterprise -
is our full service offering, scalable to meet the most demanding of business requirements.
Learn more
Traction Lite -
is aimed at companies with less complex marketing requirements.
Learn more
Custom Traction -
please contact your account manager to learn how we can customise Traction to meet your business needs.
Contact
Traction. A solution you can trust
The Traction platform was created in 2004 and is continuously being developed and enhanced. Since then, the Traction team has managed the campaigns and customer databases of some of the world’s biggest names such as Unilever, Diageo, Cadbury, Audi, Adobe and FOXTEL.
Traction won KPMG Digital Export leaders category at the 2008 B&T Awards and was named one of BRW’s Top 20 start up companies in 2005.
Traction has established strategic partnerships with a number of highly respected organisations, including OpenText Web Solutions and Return Path.