News

Traction Gains Return Path Sender Score Certification

22 Oct 2008

Sydney, Australia, 22 October 2008: Leading Australian digital communication company MassMedia Studios has announced its campaign management platform Traction is now a partner in Return Path’s Sender Score Certified program. The certification partnership is the latest move in Traction’s ongoing commitment and focus on email deliverability.

The Sender Score Certified program works as a network of trust and performance. Emailers agree to submit themselves to an inspection of their sending practices and reputation, and in return major email receivers agree to look favourably upon emails sent by those senders. The receivers profit from a simplified email screening process, while senders receive increased deliverability rates and better creative delivery.

“Traction being named as a Sender Score Certified Referral Partner adds a new dimension to our service offerings. The certification was awarded following a rigorous inspection of our email sending practice. This included examining our mail infrastructure, our published authentication records, complaint records, security networks and disclosure/unsubscribe mechanisms,” said Damian Byrne, Traction Managing Director.

Return Path’s Sender Score Certified whitelist reduces filtering risk and increases delivery rates at more than 40 per cent of all email inboxes, including 67 per cent of all consumer inboxes.

“Traction clients can now enjoy the benefits of amplified deliverability to major ISPs and improved creative rendering such as automatic display and activation of images and links in Windows Live Hotmail. Such benefits can significantly increase the overall campaign response,” said Byrne.

Additionally, Traction customers also have the added advantage of being able to apply for membership in the Sender Score Certified program. In order to join the program, individual businesses must apply for certification, with Traction now able to directly assist clients through the process.

About Return Path
Founded in 1999, Return Path helps mailers get more email delivered to the inbox.  Our tools and services give commercial senders the tools and insight to monitor and diagnose deliverability failures, build better email reputations, and minimize or prevent future blocking, and rendering problems.  Return Path works with both the sending and receiving communities to bring transparent standards to email delivery and filtering.  Return Path runs the internet’s most widely used whitelist, Sender Score Certified.  For more information, please visit www.returnpath.net.