News

B&T Awards Honour Digital

21 Nov 2008

The 2008 B&T Awards have attracted the strongest ever participation from the digital community, recognising excellence in the sector across four distinct categories.

These are: Interactive Agency, Digital Services Company, Best Digital Campaign and the inaugural category - The KPMG Digital Export Leaders Award.

KPMG congratulated all the companies that entered the new category and said: “When KPMG decided to support the Digital Export Leaders Award we were genuinely curious and open-minded as to the number, breadth and quality of responses we would get. We are delighted to say that we have been well-rewarded on all three counts. The entries spanned people-centric services businesses to IP-based global leaders from start-up to relatively mature stages of the life cycle. We congratulate all the finalists who took the time and trouble to nominate and wish them all the very best as they increase their penetration and revenue share around the digital world.”

Judges comments on the export finalists:Booking Angel: “A highly promising emerging business with genuine global potential reach and a clear and simple business proposition and value to customers that they look forward to seeing bloom in the next 12 months.”

Content Keeper: “This Canberra-based commercial business impressed the panel through its penetration of multiple markets globally. An impressive development history and future road map for their product suite in the e-security space, the demand for which will only continue to grow.”

MassMedia Studios: “The Traction suite in particular revealed sustained export growth with an outstanding blue chip client list across diverse sectors in multiple geographies.”

Overall over 70 advertising, media, PR, digital, experiential agencies and publishers were nominated across the 25 categories in the 2008 B&T Awards . Winners will be announced at a gala dinner at Sydney’s Luna Park on December 5.

B&T AWARDS SHORTLIST

Digital sector
Interactive agency
BMF
Colenso BBDO
Host
Soap Creative
Digital services company
August
m.Net Corporation
Salmat Digital Force
TigerSpike
Viocorp
Best digital campaign
Air New Zealand - Colenso BBDO
Bondi Blonde - New Dialogue
Defence Force Recruiting - Visual Jazz
Domain.com.au - Fairfax Digital
UN Voices - Saatchi & Saatchi
The KPMG Digital Export Leaders Award
Booking Angel
MassMedia Studios
Content Keeper

Natalie Apostolou

www.digital-media.net.au

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