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Training

Workshops

The Traction team runs various workshops to assist you in getting the very best out of the platform.

Data workshops

Our bespoke data workshop will assist you in:

• Learning about the quality and consistency of your data collection
• Understanding the four key building blocks of data strategy
  • Infrastructure
  • Intelligence
  • Process
  • People
• Assessing how to leverage learnings across multiple data sets and channels

We start by running a group one hour fact-finding meeting to gather information before we create your tailored data workshop. The workshop itself will run for two to four hours and will leave you with a clear view of how Traction can help your overall marketing strategy.

All our workshops are tailored to your business needs and are scalable from beginner to advanced levels.

Additional workshops

A variety of shorter group workshops and presentations are scheduled throughout the year covering all aspects of the traction platform. These include:

• Email marketing best practice
• Mobile marketing best practice
• Competitions and surveys
• Website integration

We can also create workshop sessions to cover a specific campaign related challenges you’re experiencing. Contact your account manager to learn more.

Advice from the experts

To help you get the most out of Traction we offer all our clients a range of training sessions on a variety of topics.

Training sessions can be customised to meet your specific requirements and usually run for about 2 to 4 hours.

Topics include:

Traction basics

Customer management and email broadcasting.

Traction advanced

Interactive campaigns, mobile campaigns.

Developer API training

An overview of how to integrate applications with the Traction API suite.

HTML workshops

Best practises for content, coding and deployment of emails.

Contact us to find out more about our training programs.