Traction
Traction is our award-winning relationship marketing platform that lets you manage your multi-channel campaigns in-house, and use customer data and insights more effectively to build brand advocacy.
Imagine being able to run all your email, mobile, direct mail and web campaigns, as well as competitions and surveys, from a single platform, with one login and one intuitive interface. And with each campaign, you learn more about your customers by collecting valuable information and insights on their preferences and behaviour – the key to successful relationship marketing.
Traction underpins campaigns and databases for some the world’s biggest brands – including Unilever, Cadbury, Adobe and 3M.
build meaningful customer relationships with Traction
Traction makes marketing easier
Build better customer relationships, with one platform to manage all your marketing, a comprehensive reporting tool, and a profile builder to provide a detailed, layered picture of your customers.
View all the data you collect about your customer, from eDM clicks to SMS responses, registration details or survey answers, in a single place. Plus, with one streamlined overview of all your marketing activity, including multiple campaigns through multiple channels, you can drive channel conversion, such as identifying and addressing abandoned shopping cart behaviour.
Traction puts you back in control
Choose our self management option, and you’ll no longer need to brief dozens of suppliers for your email broadcasts, mobile campaigns, integration campaigns, competitions and promotions. With real-time reports, you can quickly analyse and change your campaigns to improve response rates.
Traction reduces your marketing overheads
This cost-effective solution means you no longer need separate email and mobile marketing services, data storage costs or additional agency hours. And with a single database that’s easily integrated into your front-end designs you’ll save on technical outsourcing too. It’s ideal for all types of organisations, including direct clients and agencies – and no company is too big or too small to use Traction.
Traction improves your marketing results
You'll see a measurable return on investment, with real-time reports, precise targeting, the ability to design, code and execute your own campaigns. You’ll also have access to the Traction team of specialists. Tap into our extensive online, data and marketing experience at any time by contacting your account manager, booking a data workshop or attending one of our seminars.
tell me more about Traction
Contact us to find out whether Traction is the right product for your multi-channel marketing strategy.